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Enhancing Organizational Performance

Dr. David W. Bracken joins OrgVitality to Lead 360 Survey/Coaching Practice

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Dr. David W. Bracken has joined OrgVitality, LLC to lead the organization’s 360 Survey and Coaching practices. David assists clients to make design and implementation decisions that will result in creating sustainable behavior change utilizing sustainable 360 processes. Main themes in his approach include reliable measurement, increasing awareness and acceptance, and creating accountability. David has coached hundreds of 360 participants and their managers on effective interpretation, use and follow through on their feedback.

Internationally, David is well known as a leader in and for advancing the science of multisource (360 degree) feedback, particularly in its use to create large scale change and to improve talent management decisions.  Prolific and widely published, David is the senior editor and a contributor to “The Handbook of MultiSource Feedback” (Bracken, Timmreck, and Church (Eds.), Jossey-Bass, 2000), and “Should 360 Degree Feedback Be Used Only for Developmental  Purposes?” (Bracken et al., CCL, 1997).  David also contributed a chapter on 360 Feedback to “Organizational Surveys: Tools for Assessment and Change” (Kraut, Jossey-Bass, 1996).

Of David’s many articles which he authored or co-authored on 360 Feedback, perhaps the  most significant and nominated for a best article award, is “360 Feedback from Another Angle” (Bracken, Timmreck, Fleenor and Summers,Human Resource Management, 2000). In that article, a valid 360 process is defined as one that creates “sustained, observed improvement in behaviors valued by the organization”.  In order to achieve that goal, the article approaches 360 feedback from a total systems perspective that goes beyond having a reliable measurement instrument.

While David’s main areas of emphasis have been 360 Degree Feedback and organizational/ engagement surveys, he has also has significant experience in individual/team/organization assessment, assessment centers, leadership development, performance management, competency models, change management, and executive coaching. David’s expertise and background are also deeply grounded in organizational survey programs. He managed the employee survey programs for Xerox and BellSouth, and was their representative to Mayflower (a survey consortium). One of his articles on this topic is “Everything You Always Wanted to Know About Employee Surveys” (with Karen B. Paul inTraining & Development, 1995).

Since he began his career, David has been both an internal staff member and external consultant to varied organizations.  As an internal staff member his experience includes Xerox, BellSouth, and National Computer Systems.  In addition to internal staff positions mentioned above David also has extensive experience as an external consultant having worked in leadership positions at Personnel Decisions Intl, Towers Perrin, Mercer Delta Consulting, and Kenexa.

In recognition of his thought leadership position, Dr. Bracken has been asked to conduct a 2011 workshop (with Dr. Carol A. Jenkins) for the annual meeting of The Society for Industrial Organizational Psychology in Chicago, titled, “Coming full circle with 360s:  Driving and sustaining individual and organizational change.”

David received his BA degree from Dartmouth College, and MS and PhD degrees in Industrial/Organizational Psychology from the Georgia Institute of Technology. He has been an adjunct faculty member at St. John Fisher College and Rochester Institute of Technology. David is a member of the American Psychological Association, the Society for Industrial and Organizational Psychology (SIOP), and the Society of Consulting Psychology. He has served on multiple SIOP committees, and the Editorial Board for the Book Review section of Personnel Psychology. He is a Certified Professional Coach from the College of Executive Coaching.

David can be reached at

Written by Jeffrey M. Saltzman

August 12, 2010 at 11:56 am

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