Don’t See What You Like? Come on in.
The advertisement, sitting in the front window, visible to all passersby was attempting to lure potential customers into the store. “Don’t see what you like?” “Come on in.” Makes you scratch your head a bit, until you find out that the store was an optometrist shop. Context. Context can take some information or behavior that might seem very odd to you and by giving it some perspective have it make perfect sense.
There is a parasite, a protozoan, which lives in the stomach of rats. At a certain point in its life cycle, it will cause the rat to become less wary of cats and to become attracted to cat smells. The infected rats search out cat smells and when found the cats tend to oblige and eat the rat. What could drive the parasite to induce this fatal behavior in its host? The parasite can only reproduce in the stomach of cats.
It has been shown that children infected with Malaria are more attractive to healthy mosquitoes. Why? The malaria-causing protozoan, Plasmodium falciparum which spends part of its life cycle in mosquitoes and part of its life cycle in humans, does not leave its reproduction, and hence the spread of malaria, completely up to chance. Once it has infected its human host it somehow (exact mechanism still unknown, but smell seems to be a possibility), makes its human host more attractive to mosquitoes so it can complete its lifecycle and reproduce.
There is an old joke where two mothers are talking. One mother says to the other, “My son”, says the mother proudly, “has two Ph.D.’s, one in psychology and one in economics.” “You must be very proud of him,” says the second mother. “Yes I am,” replies the first. “He can’t get a job, but at least he knows why.” Context.
Seemingly strange and odd behaviors abound all around us. We would be remiss to think that these behaviors occur only outside of the working environment. We interpret co-workers behaviors each and every day and yet we often have very little context to base those interpretations upon. We, as humans, have a tendency to jump to conclusions and to quickly categorize what we observe as a way to reduce the amount of information processing we need to do. This has both beneficial effects, we don’t get paralyzed with analysis, and negative effects, we may be jumping to inappropriate conclusions based on our lack of context. Next time, as an experiment, before you quickly categorize what you observe try to place additional context around it and see if you draw the same conclusions.
I was driving home the other day and in a neighboring town I passed a stately funeral home that was located right next door, so close they were almost touching, to a self-storage facility. No, couldn’t be….
© 2010 by Jeffrey M. Saltzman. All rights reserved.